London’ proptech’ startup Goodlord, which provides for cloud-based software to help estate agents, landowners and renters manage the rental process, has announced the appointment of serial entrepreneur and investor William Reeve as CEO. It follows a recent restructuring of the company that find nearly 40 people laid off, and the stepping down of co-founder Richard White, news that TechCrunch violated last week.
Announcing Reeve as Goodlord’s new CEO, the startup made the following statement 
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As Goodlord continues its rapid growth, its founders Richard White and Tom Mundy agreed with the board that the time was right to bring in more experience to the Senior Management team. The firm has recently underwent a restructure, changing focus from sales and marketing for the drafting of new the characteristics and automation of the platform. This next phase “il be seeing” exciting new products aimed at supporting bureau growing to be rolled out in the course of the coming course of the year.
When Goodlord supported the layoffs last week, it said that following a consultation interval the startup had reduced the number of employees from 134 to 96 and that these were in sales and marketing. Nonetheless, a tipster tells TechCrunch that it was wider than this and also included reductions in HR, runnings, and mobile developing. I likewise understand from sources that CTO Andrew Done departed in December.
Meanwhile, the nomination of Reeve could be viewed as somewhat of a takeover for Goodlord and shows how seriously its backers, which includes Rocket Internet’s GFC, LocalGlobe and Ribbit Capital, are treating their investment and the turn-around/ refocus of the company. A well-known figure in the U.K. startup scene as a serial entrepreneur and investor, along with exiting the movie rental and streaming corporation LoveFilm to Amazon, he co-founded Fletcher Research, and has held various board stances that include Secret Escapes, Hubbub, and Zoopla.
Goodlord says Reeve will “work closely” with founders Richard White( former CEO) and Tom Mundy( COO) to help the business. Commenting on the appointment, White said in a statement: “I’m immensely proud of what we’ve constructed at Goodlord over the last four years and to have recruited person with William’s experience is testament to the arousing vision we have for the business. I look forward to working with William to help Goodlord in the next phase of its growth”.
Founded in 2014, unlike other startups in the rental marketplace space that want to basically destroy traditional brick’ n mortar letting agents with an online equivalent, Goodlord’s Software-as-a-Service is designed to support all stakeholders, including traditional high-street letting agents, as well as landowners and, of course, tenants.
The Goodlord SaaS enables letting agents to “digitize” the moving-in process, including utilizing e-signatures and accumulating rental pays online. In addition, the company sells landlord insurance, and has been working on other related products, such as rental assures, and “tenant passports.”
The latter means that, if Goodlord reaches scale, it wants to let tenants easily take their rental transaction history and landowner references with them when moving from one rental property to another as proof that they are a trustworthy tenant.
To that aim, four years in, Goodlord says it has grown its patron base to over 400 organizations across the U.K ., and also appears to be quietly disclosing additional funding from existing backers. “To support the next stage of growth, Goodlord’s existing investors have increased their investing in the business, ” adds the company in the announcement.
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https://bestmovies.fun/2018/01/18/london-proptech-startup-goodlord-appoints-lovefilm-co-founder-william-reeve-as-ceo/
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